Even if you are in the coaching business you are not perfect. Whether you are a life coach, business coach or coach athletes you still need coaching yourself to keep yourself at the top of your game and capable of providing your clients the best possible service. Nobody knows everything, so get used to the fact that becoming a coach does not infer that you no longer need to take coaching lessons from better coaches than you.
Let's restrict this conversation to life coaching, because otherwise it could get a bit confusing. In doing that, nothing is lost because a life coach is no different from any other coach in that he or she is a form of trainer that is more akin to a therapist in the form of one-on-one discussions that take place and the trust and connection that has to be built up between the coach and the coached.
Sometimes only another coach can recognize your own potential, and nobody can claim to be realizing their personal potential by 100%. Therefore, it makes sense to take the advice of another coach in order for you to reach the maximum potential of which you are capable, and particularly in respect of your potential as a coach. If something is holding you back from becoming a better life coach, then the best person qualified to spot that and help you overcome it is another life coach.
Perhaps you are having a relationship problem with a client or another member of your staff. You will find it very difficult to stand back and take a subjective view of what is happening, and will have that human tendency to blame the other person, or at least to fail to recognize yourself as being the problem. Another coach can keep you right on this so that you can understand your personal weakness, stand back and offer your client a better service.
Just as you, in your life coaching capacity, can ask your clients pertinent questions to find out what is holding them back, other coaches can do the same for you. Perhaps your beliefs have changed and are limiting your progress: does that sound familiar? If so, it's likely what you have been asking your clients in the past. You are not immune to the limitations experienced by your clients, and life coaching itself can be very limiting to an individual if they are constantly in contact with and advising those with specific limiting characteristics. A coach can spot this in you and help you avoid being influenced by your clients, rather than them by you.
The 'Law of Attraction' is very much an 'in' thing at the moment, and is based on the premise that, unlike magnets, like attracts like. If you act positively, you gather positive people around you and so on. However, that being true, then the opposite is also true: that unlike repels unlike. What that infers - note the 'infers' because this has probably never been studied as a science - what that infers, is that people of differing personalities will not be attracted to each other.
What does that mean? Well, it could mean that if you are a positive guy, and have to offer life coaching to a client that has a very negative outlook on life (that's why he wants life coaching) then you could be affected by the fact that he is opposite to you in his or her outlook on life. Maybe you won't be mentally able to offer this client the full benefit of your coaching because of this innate repulsion you feel for him, and will spend more time with the person that is more like you. You are not aware of it, but another coach will be, and that is another reason why you need a coach even if you are in the coaching business. You cannot look at yourself objectively, and cannot see what is going on or why.
A life coach can help you because a life coach sees things in you that you, also a life coach, cannot see in yourself. There are many other reasons why coaches still need coaches even though they are coaches themselves, but the above are sufficient to prove the point and as any coach should know, you should not overstress a point that doesn't need it or it will assume more importance than it really deserves. This point doesn't need it.
So let's sum up: the question is why you need a coach even if you are in the coaching business, and we took life coaching as the example. It was agreed that the major reason for this is that coaches cannot look upon themselves objectively, and need another trained coach to do it for them. When they come across somebody with the opposite personality to them, they might be affected by that, and even coaches are subject to the limitations that restrict humans in many ways.
Life coaching is designed to handle all of these problems, so if we accept that a life coach is human then we must also accept the premise: that coaches need coaching themselves both to remain sane and to enable them to carry out their work effectively and satisfactorily in the eyes of their clients.
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