If you have found your calling, but you are still at a loss about where to find more coaching clients, how to sell your coaching products and how to create a coaching business that does not take over your life, then you need to use list building! With a list of your potential clients waiting to hear from you, you want to be in charge of your business, not the other way around.
- If you are a parenting coach, how would you like to have a list of parents who want to hear from you on a regular basis?
- If you are a dating coach for women, how would you like to be able to share your tips and offerings with a list of single women who can't find a soul mate and need your help in doing so?
- If you are a business coach, how about a list of business owners who need help in starting and promoting their businesses?
List building will change your coaching business in many positive ways. You will not have to hard sell, attend networking events non-stop, and keep looking for coaching clients non-stop. You will not have to spend all of your time looking for clients. You will be able to have more life balance, take time off when you need and still have coaching clients!
Research shows that people need to hear from you 7 times on average before they buy from you. I think right now the number is higher, because people see so many ads every single day. People need to hear from you 15 times or more before deciding to buy from you. Your newsletter is an excellent vehicle to reach your potential coaching clients and communicate with them.
Now that the economy is not in a great shape, having your list is even more important. People are doing even more research before they buy. They want to really know whom they are buying from before they actually buy. Your newsletter helps you establish a connection with them and it helps them get to know you before they buy.
Another great thing about building your list is that it is the best way to get clients for your business in a non-salesy way. You invite people to your list by offering them a free product that they really want: what could be less sales-y than that? Then you build a relationship with them using your list, so that they get to know you and what you have to offer.